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Catherine Salfino

In Bridal, Here Comes the Comfort

While dreamlike styles epitomize the bridal category, many brides want a dress that will be comfortable from…

Sales: It’s a Love/Hate Relationship for Both Stores and Shoppers

Buying clothes can be considered either fun or necessary, depending on the purpose. But shopping can…

Come Earth Day, Reflecting On & Continuing Eco Improvements

A lot of people around the world celebrated Earth Day 2016 last week, all part of an effort to build the…

What Brands Are Doing to Improve Eco-Friendly Practices

While Earth Day encourages individuals to become more active in reducing waste and becoming more…

Mining All That Data Keeps Supply Chain Running Smooth

By now, everyone has heard about big data — those large data sets that reveal shopping patterns, style…

Why Mining All That Data Will Keep Supply Chains Running Smoothly

By now, everyone has heard about big data—those large data sets that reveal shopping patterns, style trends…

On The Plus Side, Things are Looking Up

While fashion shows and women’s glossies are filled with hyper thin girls, the reality is their body types…

Plus Clothing Category to See Marked Growth

While fashion shows and women's glossies are filled with hyper-thin girls, the reality is their body types…

Stores Prepare: More Payments are Going Mobile

In 2016, mobile pay is projected to see its biggest growth yet.

New Technology & Construction Lead Cotton to the Great Outdoors

Cotton is not usually the first fabric that comes to mind in the outdoors market, but new treatments and…

New Technology and Construction Lead Cotton to the Great Outdoors

Cotton is not usually the first fabric that comes to mind in the outdoors market, but new treatments and…

Millennials Do Denim; Prepare Accordingly

Like a phoenix rising from the ashes, denim is back—especially among the trend-driven Millennial set.

Navigating Fashion’s Brave New World

In a world where consumers are already glued to their screens, shoppers—much to the dismay of traditional…

The Modern Elements in Vintage-Looking Activewear

While vintage activewear looks can be seen in hoodies, jogger pants and crew socks, the silhouettes are more…

How Data Can Help Big Brands Offer Mom-and-Pop Personalization

While times have changed tremendously, major chains can get a lot closer to mom-and-pop kind of personalized…