Catherine Salfino
More Than Ever, Fashion Needs to Step Up its Sustainability
Here's how retailers and manufacturers can entice consumers to shop more sustainably and reduce the apparel…
Laundry 101: Here’s How to Keep Your Reds, Whites & Blues Super Clean
Consumers could use National Laundry Day to learn a couple of new tricks for keeping their clothes looking…
NYFW Designers Call on Cotton for Fall Collections
During the recent New York Fashion Week shows, cotton proved it isn't only the darling of warm weather…
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Price, Quality and Style: Consumers Seek Shopping Symmetry
Consumers are on the hunt for higher quality items and most are willing to spend more if they know their…
Bricks Over Clicks? E-commerce Still Presents a Lot to Gain and a Lot to Overcome
As much as consumers seem to be flocking to the online marketplace, they still have a host of concerns that…
Consumers Are Expecting More and More Performance From Their Clothing
If consumers are going to make an investment, they want clothes that will not just last, but will work for…
In Apparel, It’s Fast Fashion Versus Sustainability
For any designer, apparel pollution is disheartening, but the problem likely stems less from high design and…
The Right Technology Promises to Enhance Creativity for Fashion
Retailers and brand marketers are working overtime using every tidbit of information they can about consumer…
The Tee Shirt Gains Importance as it Moves From Staple to Luxury Status
The popularity of athleisure and the rise of high-end streetwear has stepped up the T-shirt game with luxury…
Sharing Detailed Product Info Will Be Key for Retail’s Future
Retailers are learning more about consumers' preferences and providing them with better product information…
Attract Plus Size Shoppers, It’s Going to Take Personalized Marketing
Walk past any apparel store, look at most any Instagram fashion feed or check out a women’s runway show and…
To Attract Plus Size Shoppers, It’s Going to Take Personalized Marketing
The average American woman wears a plus size and some brands are stepping up to the plate to deliver on her…
Holiday Recap: 2017-18 Season Was a Boon for Retailers
This past holiday season, sales surpassed expectations and left many brands and retailers with something of a…
Consumer Outlook for 2018: Good, If A Little Cautious
Consumer confidence seems to be strong for 2018, however, certain outside factors could impact the economic…
Here’s What Retailers Will Need to Survive the Final Holiday Shopping Frenzy
Data insights are enabling e-commerce retailers to deliver on consumers' expectations during the busy holiday…