campaign
Ciara Stars in True Religion’s New Holiday Campaign
The multihyphenate star spoke about the meaning of success as a woman, her top picks for the holiday season…
Loose Threads: Mott & Bow, Glenn Martens and Ksubi
A quick roundup of the latest news from leading denim brands.
Tommy Hilfiger Releases Tommy Jeans Campaign With Eclectic Cast in New York City
The campaign was shot by photographer Clara Balzary and styled by Margherita Moro.
Gwyneth Paltrow and Apple Martin Star in GapStudio’s Fall Campaign
The mother-and-daughter duo were photographed by Mario Sorrenti with creative direction by Zac Posen…
G-Star Debuts Anatomic Denim Collection
Anatomic Denim introduces two new fits.
Lee Kicks Off Global Repositioning Strategy with New Campaign
The campaign was informed by in-depth consumer research.
Primark Spotlights ‘New and Improved’ Denim in UK Commercial
The retailer says the campaign "celebrates the power of denim without the premium price tag."
Levi’s Taps Shaboozey for Western-Themed ‘Icons’ Campaign
The campaign features three films.
Gap Spotlights Low-Rise Jeans in New Katseye Campaign
The retailer continues its tradition for dance-themed campaigns.
K Pop Star Mingyu Heats Up Calvin Klein’s Fall Denim Campaign
The 20-piece collection leans into Calvin Klein's signature '90s aesthetic.
Madewell to Host Denim Atelier Events in Select Cities
The "high-touch, personalized denim fitting experience" was launched in 2023.
American Eagle Responds to the Sydney Sweeney Ad Backlash and Branding Experts Are Mixed
American Eagle Outfitters has faced a firestorm of controversy and global news coverage for its "Sydney…
Wrangler Taps Country Musician Tucker Wetmore for Fall Outdoor Campaign
The campaign highlights the brand's focus on high-performance, functional apparel.
Pharrell Williams’ Icecream Unveils Debut Women’s Collection With Rapper BB Trickz
The range is inspired by the brand's hip-hop and skate roots and offers a renewed kitsch take on skate…
American Eagle Taps Sydney Sweeney for Fall Denim Campaign
The campaign will be featured on the exosphere of the Las Vegas Sphere.