Skip to main content
X

Byredo

Ben Gorham Flies Solo to Celebrate Elevator Music, Byredo’s Project With Off-White

The Byredo founder capped bicoastal celebrations with Barneys New York in Beverly Hills.

Selfridges Probes Time, Space and the Senses With The Flipside

Loewe, Louis Vuitton and Gareth Pugh are among the brands taking part in the conceptual exhibition at the Old…

Diptyque to Up U.S. Business With SoHo Pop-up and Digital

It's Diptyque's first pop-up shop entirely dedicated to fragrance.

Elevator Music Packs a Punch

The fragrance created by Byredo and Off-White was celebrated in Paris.

Off-White’s Virgil Abloh, Byredo’s Ben Gorham Partner on ‘Elevator Music’

Elevator Music is a confluence of commercial and experiential components.

Selfridges Ready to Make Music, Ramp Up Sustainability

The store also plans to complete phase two of its giant accessories hall.

Julien Gommichon to Lead Diptyque and Byredo in U.S.

He will oversee the teams for both brands.

Frame Hosts Cocktail for Ben Gorham

The collection includes denim jeans, denim jackets — including a patchwork style with a paisley lining…

The Coming of Ex Nihilo

Indie fragrance brand Ex Nihilo is relying on personalization to make a mark on an increasingly crowded…

Byredo Celebrates 20-Year Inspiration

The company's founder created a fragrance in 2010, based on a favorite photograph that was taken in 1996 by…

Ben Gorham Marks Byredo’s 10th Anniversary With Mystery Scent

Ben Gorham marks Byredo's 10th year with a mystery scent, called "Unnamed."

Roksanda Celebrates Christmas on Mount Street, Byredo Hosts Festive Dinner

Christmas comes very early to London with celebrations galore.

Byredo Expands in Asia With Hong Kong Counter

The brand has opened a counter in Lane Crawford and plans to open a second next week.

Russell Westbrook, Barneys Celebrate His Byredo Fragrance

Oklahoma City Thunder point guard Russell Westbrook celebrates the launch of his Byredo fragrance with…

Fragrance Foundation: Indie Fragrance of the Year — The Finalists

The Indie Award recognizes a fragrance launched by a brand not distributed or owned by a large company, and…