Byredo
Selfridges Unveils a Refreshed Fragrance Hall With Niche Scents, Exclusives and Old Favorites
Selfridges has set out to create "a world-leading fragrance destination, a place of discovery," and a…
Space NK Defies British High Street Gloom, Lays Ground for Further Growth
"We've really been thinking about the customer and their mindset given all of the negative news about the…
Ben Gorham Is Leaving Byredo
The Swedish brand's founder and chief creative officer is leaving this month.
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EXCLUSIVE: At Paris Fashion Week, Matter and Shape Doubles Exhibitors, Eyes Growth in New Cities
Since its inaugural event took place in 2024, Matter and Shape has expanded with new partners like Byredo and…
Willy Chavarria Celebrates American Fashion — and CFDA Win — at His After Party With Byredo
Guests including Omar Apollo, Darren Criss, Danny Ramirez and more stopped by the red-hued party at Jean's on…
Cher and Serena Williams Attend Byredo Perfume Bash
The cocktail and dinner event at the Hôtel de Crillon in Paris celebrated Mojave Ghost perfume's 10th…
EXCLUSIVE: Amelia Gray Hamlin Is Fronting Byredo’s Mojave Ghost Perfume
Harley Weir lensed the five-part campaign, which will break starting Thursday.
Byredo CEO Hands Brand Management to Puig
Nicolas Cordier wrote "Mission accomplished!" in a LinkedIn post.
EXCLUSIVE: Byredo Is Launching Fine Jewelry
The pieces, in 18-karat gold and sterling silver, are the start of a new permanent category for the brand.
Brooklyn’s Beauty, Wellness Boom
Newcomers to the area, combined with an already rich beauty tapestry, make the borough one of the most…
Balmain Beauty, IFF, L’Oréal and Byredo Make Executive Changes
The new year has rung in high-profile executive shifts at various European beauty-related companies.
The Beauty Industry Parties On in Paris
From Carita to Éditions de Parfums Frédéric Malle, beauty brands hosted fetes during Paris Fashion Week.
Puig Buys Majority Stake in Byredo
The Barcelona-based giant prevails in one of beauty's fiercest acquisition battles.
Ben Gorham: Inside an Iconoclast’s Mind
A chance meeting with a perfumer led him to launch Byredo.
Byredo Said Nearing Deal
Reports are circulating that L'Oréal is acquiring the brand.