bras
Lingerie Companies Support Medical Workers During Coronavirus
Brands like Wacoal America and ThirdLove donate bras and underwear to medical personnel working on the front…
H&M Group’s Cos Introduces Activewear
The women's collection will be available online.
Who Has the Cleanest Underwear?
Intimates and swimwear brands are getting sustainable. But what each brand is doing varies — and can be…
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The Future of Shapewear Might Be a Stretch
Demand declines as consumers continue to hunker down at home and events are canceled.
ThirdLove Closes NYC Store Permanently
As recently as January, the lingerie start-up was in expansion mode. But the company said as a small business…
Aerie Aims to Be $3 Billion Brand
Nearly at its $1 billion goal, the intimates' global brand president Jennifer Foyle sets her sights even…
L Brands Readies to Hand Off Victoria’s Secret, but Many Questions Remain
The company expects further declines in the lingerie brand at least for the first half of 2020.
Soma Intimates Still Chico’s FAS’s Biggest Growth Driver
Sales for the lingerie brand rose last quarter and year-over-year, while all three brands had positive comps.
Victoria’s Secret Continues to Weigh Down L Brands
But the retailer says the upcoming sale will turn things around.
Seven For All Mankind’s Parent Company Braces for Coronavirus
Tel Aviv-based Delta Galil is expecting losses between $5 million and $7 million in the first half of 2020.
After Deal, Can Victoria’s Secret Be Turned Around?
Private equity firm Sycamore Partners takes over. Here's what they'll have to do to turn the struggling…
Victoria’s Secret Has a New Owner; Wexner to Exit
L Brands has sold 55 percent of the beleaguered retailer to Sycamore Partners.
EXCLUSIVE: Former Victoria’s Secret, Lululemon Exec Creates MINDD Bras
The collection is for D+ consumers.
Shares of Under Armour Fall on Uncertain Future
The company is reconsidering its plans for a Fifth Avenue flagship.
Soma’s In-store Experience
Smart bras, personalized fit specialists and the ability to touch and feel products make shopping for bras in…