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Brandwatch

Covid-19 Chaos Or Not, Consumers Want Brands to Have Purpose

Consumers care about the action companies take and are vocal in what they want and need, Brandwatch said…

Social Means Serious Business for Top Ranked Amazon, Walmart

Concise communication is crucial for retailers' survival, and major players, including Amazon and Walmart…

Analysts Weigh In on Under Armour’s Mid-Tier Push

When Kohl’s announced last year that Under Armour would be joining its roster of activewear and footwear…

Tesco Trumps Nike and Walmart on Social Media

What do Amazon, eBay and Tesco have in common? A robust social media presence that tops what all other…

Social Listening Provides Brands With a Live Focus Group

Social media marketing can often be hit or miss, but apparel brands need to be where the cool kids are if…

Brandwatch Report: Consumers Control Social Media Engagement With Retailers

Brandwatch's latest report reveals how crucial consumers are to retailers' social media communication.