brand licensing
Bebe Expands Footprint in Home Goods Category
The expansion into home furnishings looks to be a success so far, as the brand licensor of women's fashion…
Owner of Jay-Z’s Rocawear in Deal With Private Equity Firm
Iconix is set to be acquired in a deal valuing the brand management firm, linked to SEC probes and fraud…
Jones New York, Nine West and Joseph Abboud Forge New Men’s Deals
WHP Global entered into a licensing deal with SportLife Brands for a line of men's and boys' underwear and…
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Apparel Licensor Mad Engine Sells Controlling Stake to Investment Firm
With a deal, the apparel manufacturer and licensor, which also owns three brands, turns to outside capital to…
In Terms of Brand Power, Tech Giants Are the New Kardashians
A new License Global magazine report reflects on the brands that dominated the 2010s and the emerging…
Laura Ashley Home Set for Spring Relaunch
Gordon Brothers, the new owner of Laura Ashley, is partnering with Next plc to bring the lifestyle brand back…
Ralph Lauren Sees China Returning to Pre-Covid Growth
The heritage fashion firm also saw a marked improvement in speed to market, with 25% of factory orders…
WHP Global Expands Anne Klein Into Intimates
Anne Klein owner WHP Global is extending the brand through a licensing agreement with intimate apparel…
Mudd is Back from the Early Aughts with New Footwear and Accessories
A fan favorite from the '90s and early aughts is being revived with a new line of products.
Iconix Mulls Sale as Brand Licensing Revenue Fades
The coronavirus pandemic has had a "meaningful near-term impact on our business and that of our licensees,"…
Marquee Brands Nabs BCBG Group for New Digital Platform
The brand management firm see significant potential in reviving fashion brands' profitability through a…
Zac Posen Owner Files For Bankruptcy
Noting how the pandemic constrained its cash flow, Centric plans to emerge from Chapter 11 as a private…
Despite Declining Sales, Apparel Wins in Brand Licensing, While Footwear Gets ‘Hot’
"There's a lot of street cachet in footwear right now," said License Global content director Amanda Cioletti.