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brand licensing

Vanessa Hudgens’ A Star Is Born Kids’ Brand to Make a Splash With New Licensing Deals

The actress and entrepreneur has inked licensing deals with Centric Brands and Jay Franco & Sons.

Allbirds Inc. Shifts Focus to AI From Shoes

Sneaker brand Allbirds to shift focus to AI compute infrastructure, as acquirer American Exchange Group will…

Authentic Brands Group Gets Another $500 Million From General Atlantic

Jamie Salter will have even more resources to draw on as he continues to build his stable of brands.

Xcel Signs C. Wonder by Christian Siriano Licensing Deal

Xcel's license with One Jeanswear Group for C. Wonder by Christian Siriano will be for apparel items that…

Frye Is Launching a Denim-Focused Apparel Collection

The storied brand bets its boots that jeanswear will complement its famous footwear.

Germany’s Orsay Gears Up for Growth

Gordon Brothers purchased the Orsay brand, intellectual property assets and company archives, setting the…

DSW Owner’s New Deal to Grow Athletic Reach

Le Tigre will design and produce sneakers and slides primarily for sale at DSW and The Shoe Company retail…

Still Smiling: Denim’s Decades-Long Connection to the Smiley Face

As The Smiley Company turns 50, CEO Nicolas Loufrani reflects on the symbol's connection to denim.

Authentic Brands Group Ranked Among the World’s Top Licensors

The owner of Reebok and Brooks Brothers, among others, had the highest year-over-year growth on the list.

Wolverine Worldwide Sells Champion Footwear Trademarks

Under the $90 million deal, Wolverine retains a perpetual license to continue using the Champion trademark on…

True Religion Sets Sights Beyond Denim

A new partnership aims to revive one of the Y2K era's most memorable labels.

New Deal Draws Laura Ashley Back Into Fashion

The British brand is on the comeback trail with a licensing deal across numerous categories and countries.

Spider-Man Fuels Apparel Sales as the Top Superhero License of 2021

The hero is an example "of how film and entertainment content is fueling sales across apparel, and many other…

Genesco Acquires Rights to Sell Etonic Sneakers in North America

The owner of Journeys and Johnston & Murphy has added another brand to its roster.

Levi’s Footwear Distributor Inks Deal with Italian Sportswear Brand

The footwear firm responsible for lines by Levi's, Raf Simons, Replay and Stone Island is adding a new brand…