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brand intimacy

Amazon Nabs Top Spot on This Consumer Ranking

The e-tailer garnered the lion's share of consumer votes in a new survey.

Levi’s & Amazon Foster Meaningful Brand Connections That Win at Retail

Many clothing brands, including Levi's and Nike, are successfully capitalizing on consumers' emotions.

What Levi’s is Doing Better Than Any Other US Apparel Brand

If retailers want to get consumers and their dollars back, they're going to have to get in touch with their…

Report Finds Nike has “Most Intimate” Relationship with Consumers

Nike isn’t just the largest sneaker brand by the numbers, it’s also the one consumers feel the closest with…

Report: Activewear Brands Resonate Most With Millennials But Apparel Falls Short on Engagement

Millennials are leading the way in wellness—and activewear brands are making the most of it.