basketball
<b>Nike</b> Celebrates MLK Day On and Off the Court
Nike is using the power of sport to promote diversity and equality on Martin Luther King Jr. Day. On Monday N…
<b>Nike</b> Is Rolling Out a Dream Collection of Basketball Sneakers
Nike is looking at the past, present and future in its new 12 Soles Collection, a series of sneakers that…
<b>Adidas</b> Plans Professional Sports Takeover Through Major Yeezy Expansion
Adidas looks to be getting serious in their promise to build Kanye West’s Yeezy line of sneakers into its own…
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Something’s Missing from Nike’s U.S. Olympics Basketball Team Photo: Adidas
Nike is making sure you don’t see even a fraction of non-Nike gear in a new promotional shot of the U.S…
<b>Nike</b> Names New Leadership for Global Basketball
Nike Global Basketball General Manger Michael Jackson is checking out of the game. The performance brand…
Nike Introduces <b>Flyease</b> for Basketball & Running
Nike is expanding the Flyease, a construction originally designed last year for wearers who have difficulty…
Report: Sport Footwear Sales Slowed by Sluggish Running Category
July 2015 was the hottest month globally on record, but consumers didn’t take refuge from the heat by shoe…
Under Armour and the NBA Expand Their Partnership
Under Armour (UA) continues to build its basketball fan base. The athletic company and the NBA announced a…
Nike Wins NBA Apparel Deal
Two sporting powerhouses have come together, as the NBA taps Nike to be its official apparel provider for the…
Nike Releases Easter Sneaker Collection
Rather than decorating eggs this year, Nike is decorating basketball sneakers. The 2015 Nike Basketball…
Under Armour Ousts Adidas to Become No. 2 Sports Brand
Under Armour (UA) edged Adidas out of its second place spot among athletic brands in the U.S. Data released…