basketball
Did Magic Johnson Miss Out on His Own ‘Jordan Brand’?
Though HBO's new drama suggests the former Laker missed out on $5.2 billion, the real amount is almost…
Puma Debuts Basketball-Inspired Women’s Lifestyle Collection
June Ambrose, formerly a stylist for Jay-Z, launched Puma's new Women's Hoops category last week.
Nike Unveils New High-Tech Lab
The facilities—housed in the new LeBron James Innovation Center—include a full-size basketball court…
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Adidas and Dick’s Celebrate Basketball Star Candace Parker
The partners unveiled a new collection centered around the WNBA standout a day after Chicago designated Sep…
The Wake-Up Call That Sparked Shaq’s Reebok Breakup
The NBA legend explains why he left money on the table with Reebok to pursue a different kind of deal with…
Why NBA Champion Giannis Antetokounmpo Caused a Buzz Wearing Black Air Force 1s
Twitter users were quick to note the significance of Milwaukee's Greek Freak stepping out in the notorious…
Nike and Converse Bring Back Looney Tunes Fashion With ‘Space Jam’ Drop
For the upcoming LeBron James sequel, the athletic giants created a capsule emblazoned with Bugs Bunny and…
Foot Locker’s Basketball-Themed Drop Highlights New Women’s Director
"No More Next" features T-shirts, sports bras, biker shorts, tracksuits, fleece crewneck sweatshirts, socks…
Adidas Lawsuit Exposes Sordid Saga in College Basketball
Adidas said it was aware of documents suggesting fund transfers between a former employee and NBA star Zion…
Trail Running and Basketball Inspire Reebok’s Latest Sneakers
The trail running category, like hiking and running, has benefitted during the pandemic as consumers look to…
Sports Footwear Rides ‘One-Off Events’ to 35% Growth
Compared to 2019, the category saw sales growth in the high teens as hiking, running and lifestyle footwear…
Nike Makes Good on Moving to ‘Zero’
Nike plans to increase its use of environmentally preferred materials to 50 percent of all key materials over…
New Balance’s New Sneaker Says Basketball’s a Lifestyle, Not Just a Sport
The BB9000, designed more as lifestyle shoe than a basketball sneaker, is now available online at New Balance…
NBA All-Star’s See-Through Raincoat Gets Twitter’s Attention
Many on Twitter likened James Harden's knee-length coat to the iconic jacket worn by Christian Bale in…
Apparel Sales Power Puma’s Strong Q4
Puma anticipates that 2021 "would become what 2020 was initially supposed to be," largely characterized by…