basketball
Nike’s New Basketball Sneaker Marks a (Sustainable) First for the Brand
Nike shares how its latest basketball drop is designed to create as little environmental impact as possible.
Kobe Bryant’s Legacy Immortalized by Los Angeles Designers
One year after the death of former Los Angeles Lakers star Kobe Bryant, it's clear that the Mamba Mentality…
Designer Rick Owens Injects ‘Adolescent Rage’ into Converse Collab
Converse parent company Nike announced the two would "reimagine and re-articulate classic Converse sneakers…
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Steph Curry’s 62-Point Sunday Smackdown Is Exactly What Under Armour Needs Right Now
The NBA icon sported his new Curry Brand sneakers when racking up those career-high points against the…
Adidas and Fear of God Founder Want to ‘Change the Face’ of Basketball
Jerry Lorenzo, coming off a two-year stint with Nike, will drive the creative and business strategy for…
eBay Taps Lakers Star Anthony Davis for Sneaker Giveaway
The marketplace is also partnering with Soles4Souls to distribute 40,000 pairs of new sneakers to kids…
Nike Updates Kobe 6 ‘Grinch’ in Time for Christmas Eve Drop
The updated sneaker follows a commemorative August release as just the second Kobe debut from Nike since…
Nike Targets Female NBA Fans With Lakers, Nets Apparel Collection
Designed with Tokyo fashion label Ambush, the collection looks to balance basketball culture without losing…
Converse Sneaker Capsule Inspired by NBA’s Former Rival League
Ahead of the 45th anniversary of the American Basketball Association's merger with the NBA, Converse released…
New Balance Wants a Bigger Stake in the Basketball World
New Balance will access "a fandom and culture that transcends sport and is significantly larger than the game…
Hoops and Holograms: Behind Puma’s High-Tech NBA Weekend
Puma is making an effort to reinvigorate its presence in the basketball category.
Kobe and Nike Gave Basketball 17 Years of Sneakers
Late NBA superstar and five-time L.A. Lakers champion Kobe Bryant gave basketball fans and sneakerheads alike…
Kawhi Leonard’s the NBA Superstar New Balance Needed to Break into Basketball
New Balance entered into the world of basketball sneakers in a big way when it signed Finals MVP, Kawhi…
Puma’s Sales and Earnings Jump on Apparel Strength, Basketball Launch
With growth in apparel and a positive kickoff of its basketball line for North America, Puma sees a bright…
This is How to Get a Pair of Pizza Hut’s Pie Tops
Pizza Hut is living up to its title as the Official Pizza of the NCAA by closing out March Madness and the…