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Atmos

This Popular New Balance Sneaker Is Getting a Floral Print Makeover for Fall

Courtesy of Japanese retailer Atmos.

New Balance’s Affordable 2000s-Era Sneaker Is Going on a ‘Pink Vacation’

Japanese retailer Atmos gives the New Balance 740 a beachy makeover.

Atmos to Close its 3 North America Stores, US Website as Foot Locker Banner Focuses on Japan, Broader Asia Market

Atmos, the Tokyo-based sneaker retailer owned by Foot Locker Inc., is exiting North America.