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athletic apparel

New Balance Is Challenging Nike and Adidas Head On

The Boston brand partners with sports agent Rich Paul to form Black-owned Klutch Athletics as it rolls out…

Lululemon CEO: We Can ‘Sell Our Product at Regular Price, Not React’

"Others that priced up are now heavily discounting and giving away any of that perceived gain and having to…

‘Shark Tank’ Sports Bra Brand Sued for Sexual Harassment

Accused of sexual harassment, breach of contract and whistleblower retaliation, the Michigan company denies…

Under Armour Eyes $300 Billion Market Opportunity

The Baltimore company said it's laser focused on the 16-to-20-year-old athlete and will produce more casual…

Nike Named in BPA Bra Bust

A study found levels of BPA up to 22 times California's safety threshold in sports bras and tops belonging to…

Inflation, Inventory Issues to Plague Retail Through Holiday

As the economy softens, retailers are faced with excess inventory that will "get discounted and liquidated in…

New Marketplace Looks to Woo Outdoor Shoppers to the Web

Everest, an online marketplace for outdoor enthusiasts, launched with a selection of gear from more than…

Foot Locker Offloads Eastbay Team Sales Business

BSN Sports now owns the firm, which supplies athletic footwear, apparel and sports equipment to high school…

Nike and Lululemon Benefit From Gen Z’s Athletic Appetite

Forty-four percent of upper-income teens preferred "athletic" apparel brands, a new high for Piper Sandler's…

College Athletes Cash In on New Sponsorship Rules

"It may not be the wild, wild West, but it is going to be pretty wild," said J. Michael Keyes, a partner at…

Aritzia Accelerates Men’s Expansion With Reigning Champ Deal

Aritzia will buy 75 percent of Reigning Champ based on a value of $63 million, with 25 percent equity…

Hibbett CEO: Despite Record Q1, Inventory ‘Shortfall Cost Us Sales’

CEO Mike Longo said inventory levels were "$80 million to $100 million below where we wanted it to be in…

Wilson Makes a Play for Premium Sportswear

Best known for its sporting goods, Wilson will drop athletic lifestyle apparel on Thursday and open stores in…

The Athlete’s Foot Targets ‘One of the Greatest Disparities’ in Sneakers

The sneaker retailer's Strategic African American Retail Track looks to empower Black ownership in an…

Dick’s Takes on Lulu and Rhone With Premium Men’s Apparel Line

Private brands at Dick's surpassed $1.3 billion in sales during 2020 and outperformed comparable products by…