Athleta
Simone Biles Leaves Nike for Athleta
The gold medal gymnast is the biggest star Athleta has partnered with thus far, bringing in a high-profile…
Certifiably Sustainable: The Journey of a B Corp
Sustainable stalwarts Patagonia, Vivobarefoot, Athleta and others discuss the arduous process of B Corp…
Athleta Challenges Lulu With Big Plans for Canada
Gap Inc.'s B Corp brand is eyeing growth opportunities north of the border.
Gap Inc. Bets on Yeezy, Loyalty Programs and New Categories
Gap Inc. CEO Sonia Syngal discussed doubling down on marketing and loyalty programs and expanding into new…
Gap Inc. Turns Back to Black in Q4 Even as Sales Dip
Gap Inc. said it saw more than $6 billion in sales online, reflecting 54 percent annual sales growth, in the…
As Athleta Goes Size-Inclusive, One Plus-Size Label Abandons Traditional Manufacturing
Size inclusion is becoming table stakes in fashion. And for one emerging plus-size label, on-demand…
How a Smaller Gap Inc. Means Bigger Profits
Streamlining operations will enable the retailer to shift investments to areas that can better drive sales…
Old Navy’s New CEO Is a Seasoned Gap Inc. Veteran
Nancy Green has served as interim head of Old Navy since March and was previously president and chief…
Bike Brand Peloton Breaks Into Apparel with Help From Athleta
Gap Inc.-owned Athleta and Hill City have debuted a line inspired by the Peloton's legions of followers.
Shuffle Board: New CEOs at Athleta and eBay, Express Gets New President and Kraig Labs Sets Up Board
Gap Inc. appointed Mary Beth Laughton as president and CEO of Athleta, while eBay appointed Scott Schenkel as…
Athleta Turns Cutting-Floor Waste into ‘SuperSonic’ Workout Wear
Athleta says the cutting-room scrap recovery behind the Supersonic yarn has diverted 15 tons of waste from…
Gap Inc. Sales Fall In First Quarter as It Eyes 2020 Split With Old Navy
Gap Inc. scored a gain in net income, but net and comp sales were down in the first quarter and CEO Art Peck…
What Athleta’s Got in Store for New York Denim Days
Carved in Blue spoke with Paige Horton, community coordinator at Athleta Flatiron, about what the brand is…
Athleta Goes Deeper Into Sustainable Fiber and Fabric Sourcing
A year after becoming a certified B Corporation, Athleta is stepping up its efforts in sustainable…
Gap Misses Earnings Expectations, Suffers From Slowing Momentum
Though sales and earnings were up for the Gap Inc.'s first quarter, missteps at the Gap brand and slowing…