Ath-leisure
How a 9-Year-Old Athletic Brand Got 127.7 Million Views at the Super Bowl
SZA's stylist, who doubles as the designer for the Los Angeles-based athleticwear brand Year of Ours…
EXCLUSIVE: Jin Stars in Alo’s ‘Wellness Begins With Self-Love’ Campaign
The BTS member and Alo global ambassador reflects on his commitment to mindfulness, balance and self care and…
Michael Strahan and Starter Bring Vibrant New Orleans Colors and Mardi Gras Culture to Life With MSX Super Bowl LVIII Collection
The capsule features varsity jackets, windbreakers, hoodies and graphic T-shirts.
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EXCLUSIVE: LDMA Furthers Its Mission by Expanding Into Active Lounge
The three-year-old brand aims to support women through every moment of their day, one layer at a time.
Hanes Sets Sights on Active Category for Growth
Dawn Hedgepeth and Jane Newman discuss the brand's evolution in activewear and apparel and how Hanes Moves…
Alo Leans Into Luxury With Third Alo Atelier Collection
Executives from the brand discuss meeting the modern luxury and lifestyle needs of its community.
Couple Arrested for Alleged Ties to $1 Million Lululemon Theft Ring
The multistate operation was said to have involved stealing Lululemon products from one store and returning…
Alexis Ren and Pro Surfer Bettylou Sakura Johnson Redefine Athleisure in RVCA’s Latest Campaign
The supermodel is set to launch a codesigned collection with the lifestyle brand this spring.
EXCLUSIVE: BTS’ Jin Named Newest Alo Yoga Global Ambassador as the Brand Expands in South Korea
Jin's unique approach and affinity for mindfulness, balance and self-love will be featured in a comprehensive…
Afterpay’s Dropshop Finds a Match With Arthur Ashe for Tennis-inspired Collection
The capsule collection with Arthur Ashe will be Afterpay Dropshop's first sports-related launch.
Reebok and Barbie Celebrate 65th Anniversary With Empowering Capsule Collection Supporting Girls
The Reebok x Barbie collection features vibrant apparel and iconic footwear, supporting the Barbie Dream Gap…
EXCLUSIVE: Alo Yoga Launches Running Sneaker
Alo Yoga CEO Danny Harris discusses the second shoe from the brand and Alo's definitive entrance into the…
Calpak Eyes Growth With Fitness Category
The AAPI-owned accessories brand has announced a new fitness collection prompted by community feedback.
New-to-Market, Dual-Gender Line Camp Aspen Translates the Essence of Aspen to Loungewear
The brand plays with aspirational and nostalgic qualities, aiming to build a community through shared ethos…
Saudi Designers Talk Entrepreneurship
Up-and-coming designers said they're tapping into a yearning for local brands steeped in Arabian culture.