Ath-leisure
London’s Soho Welcomes Sustainability-minded Pangaia Store
The leisurewear brand will bring its environmentally conscious ethos to its first U.K. store this summer.
EXCLUSIVE: Paige Lorenze and Ayan Broomfield Bring WAG Culture and Their Signature ‘It Girl’ Style to Year of Ours Campaign
For its annual tennis collection Year of Ours tapped Paige Lorenze as a guest creative director, bringing her…
Alo Brings Its Studio to Street Style to an Exclusive Partnership Launch with Beats
The collaboration's campaign features Alo's Mindfulness in Motion partner, Grammy Award-winning artist Tyla.
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TikTok Darling Halara Leans Into Its Expertise for SoCinched Social Media Campaign
The brand's first marketing campaign highlights its continued success in driving business with social…
Baleaf Refreshes Brand with New Logo, New Collection Launch and More
In the new year, Baleaf calls for a change in consumers' approach to sports and sportswear.
EXCLUSIVE: Athleta Launches Workout Clothes Specifically for Rigorous Exercise
The new women's collection, called Train, is designed with proprietary fabrics with characteristics that…
Dick’s to Introduce New Calia Inspire Collection of Women’s Activewear
The line of fitness wear features Lycra Adaptiv fabrics and is designed to be worn during or after workouts.
Lululemon Taps Jonathan Cheung as Global Creative Director
JJ Collier has also joined as vice president of design, outerwear.
MZ Wallace Announces Collaboration With Megan Roup’s The Sculpt Society
The founders discuss leaning into an active fan base and finding success in collaborations that highlight…
Trend to ‘Semiformal’ Is Driving Menswear Sales in Department Stores
The International Association of Department Stores said officewear now accounts for 24 percent of the…
Mindbody and ClassPass Dissect a Year of Fitness and Wellness Trends
The companies analyzed tens of thousands of reservations from 2023 to reveal top fitness and wellness habits…
J. Pritchard Honors the Founding Family of Pickleball With Apparel Designed for the Sport’s Proper Play
Blessed by Joel and Joan Pritchard, the new brand offers fans designs made with the popular sport in mind.
EleVen by Venus Williams Teams Up With CorePower Yoga for First Yoga Collaboration
The collection brings EleVen's ethos to the yoga mat for the first time.
Lululemon Enters Bodywear With Bodysuits, Bralettes
The collection features bodysuits, bras/bralettes and tops.
Survey Finds 72% of Shoppers Prefer ‘Plastic-free Performance Wear,’ Brands Are Divided
Start-ups weigh in on new data regarding plastic-free performance wear.