advertising
Could Blockchain Disrupt the Multi-Billion-Dollar Social Media Ad Business?
One industry authority believes blockchain could cut out the "middle men" like Facebook and Instagram and let…
Cotswold Turns to Denim Pocket ‘Invertising’ to Shift Advertising Paradigm
Pocketing specialist Cotswold Industries is turning the apparel industry inside out with an entirely new way…
Analyst’s Take: Sears in Review, Ads as Moral Guides
Lessons learned for the slow demise of Sears and ads have become a sign of the times.
Nike’s Ads Most Effective, Study Finds
Nike’s ads are breaking through the noise and grabbing consumers attention, data from a new study finds. In…
Do Ralph Lauren’s Ads Reveal a New Strategy?
The idyllic world of Ralph Lauren was tarnished last month when Ralph Lauren CEO Stefan Larsson announced the…
Everything is Coming Up <em>Rosie Huntington-Whiteley</em> for <b>Ugg</b>
Beginning with the Fall ’16 campaign, supermodel and actress Rosie Huntington-Whiteley will partner with Ugg…
Marc Fisher Launches Campaign to Support Inspiring Women
Marc Fisher is celebrating women who make an impact with the help of supermodel and Fall ’15 campaign ‘It…
Apparel Retailers Spent Big on Advertising in 2014
Apparel retailers may have shelled out big bucks for advertising last year, but some have shifted more of…
Bargain Hunters Beware: Most Sale Prices Are Not Discounts
When is a sale not a sale? When an item was never sold at full price to begin with.