advertising
Sustainable? Not Quite, Says ASA To Nike, Lacoste and Superdry
The ASA's rulings served a "clear message" that brands must back up broad green claims with solid, full…
Temu Slashes Ad Spend Ahead of De Minimis Closure
PDD Holdings' Temu has significantly dropped its ad spend, thus seeing its ranking plummet on app stores in…
Are You Getting the Most Out of Your First-Party Data?
How Rokt drives relevant transaction experiences as cookies become passé.
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Asos Targeted Ads: ‘We Want to Take Brands on the Journey with Us’
The British fashion e-tailer is working with Criteo to display more sponsored and targeted ads promoting its…
Joel Fertel, Former Sourcing Journal and WWD Sales Executive, Dead at 81
At Sourcing Journal, he worked with founder and president Edward Hertzman on key account sales and business…
High-End Activewear Brand Sues E-Tailer for ‘Misleading’ Adverts
Alo claims that Italic's false and misleading" comparative advertisements devalue its products.
Pacsun Turns to First-Party Data as Third-Party Cookies Crumble
Pacsun co-CEO Mike Relich said SoundCommerce's latest platform is allowing it to measure what it once relied…
The Quest for Consumer Data Set to Intensify in Year Ahead
As the web continues to heat up, the new frontier will be consumer privacy, which stands to upend marketing…
Tom Ford on Logos: ‘Put It Where People are Gonna Look’
Designer and CFDA chairman Tom Ford told GQ he puts his logo where people naturally look, including on the…
Brooke Shields Reflects on Calvin Klein Ad 40 Years Later
Brooke Shields talked about the iconic Calvin Klein denim commercial from the '80s that sparked outrage and…
Activists and Athletes Front Lee Originals Campaign
Lee tapped a diverse group of influencers ranging from athletes to activists to promote its Lee Originals…
Does Sex Still Sell Jeans?
While some denim brands still use sexy ad campaigns to sell jeans, their approach has evolved significantly.
Bluecore Puts Machine Learning to Work in the Name of Personalization
The retail marketing tech firm helps brands create "very personalized recommendations that were built for…
Luxury Brands Gucci, Louboutin Graffiti Ads Take Over Street Art
From London to Los Angeles and Sao Paulo, luxury brands have latched on to graffiti's visual pull.
How Levi’s Rode Authenticity, Sustainability and Equality to Four Straight Quarters of Growth
Levi's Global Brands CMO Jennifer Sey told a Brandweek audience the denim brand's authenticity has…