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No. 8: That Rihanna Reign Just Won’t Let Up
Rihanna continued to break boundaries in 2019, including the historic launch of the Fenty label, the Savage X…
Taking Lessons From Rihanna
The pop star introduces her own lingerie show, just as the Victoria's Secret Fashion Show calls it quits…
EXCLUSIVE: Ariela & Associates Inks Deal to Purchase Curvy Couture
The acquisition is another sign of a changing intimates apparel market.
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A number of other brands have been using models of various shapes and sizes for years.
Victoria’s Secret Hires First Plus-size Model, Ali Tate Cutler
The lingerie giant is making a concerted effort to be more inclusive. But is it too late?
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Can the lingerie giant make a comeback?
Sports Bras Are Taking Over Women’s Lingerie Collections
Casual fashions, a desire for comfort and ath-leisure styles are all contributing to the trend.
Shares of Department Store Kohl’s Rise and Fall After Mixed Earnings Report
Profits are better than expected thanks to a strong start to the back-to-school season, but the momentum…
Abercrombie’s Intimates Brand, Gilly Hicks, Is Opening Four Pop-up Stores
The move is part of Abercrombie's multiyear transformation, and could be an attempt to snag market share in…
Victoria’s Secret’s Revival in Full Spin
Smaller brands and start-ups are circling in, trying to take market share as the lingerie giant puts its…
Lingerie Makers Take On Victoria’s Secret
Intimates companies that want to succeed need to offer something new.
The Return of Swimwear: Victoria’s Secret Unveils Its Latest Collection Online
The new swimwear line is a bid to win back market share.
American Eagle Plans More Aerie Stores
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Victoria’s Secret Is Down, but Not Out
The lingerie company has a comeback plan.
Is #MeToo Hurting Victoria’s Secret’s Sales?
Victoria's Secret is struggling with slumping sales—is the #MeToo movement, as one online research firm…