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Beauty’s Highest-paid CEOs
Adore Me
Victoria’s Secret Officially Owns Adore Me
It's the latest leap forward in the company's ongoing makeover.
Martin Waters Taking Charge at Victoria’s Secret, Amy Hauk to Leave
The lingerie giant also completed its $400 million-plus acquisition of Adore Me.
Victoria’s Secret Just Bought a B Corp
Intimates "trailblazer" Adore Me will be a "growth vehicle" for the inclusive post-Angel lingerie giant when…
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Victoria’s Secret Acquires Adore Me for $400 Million
The cash deal allows the lingerie giant to tap into Adore Me's customer base and digital expertise.
Adore Me Is Now a B Corp
Its ESG journey began three years ago.
Retail Tech: Logility Taps Planalytics, Fractal Lands $360M, Adore Me Invests in Tech
CES 2022 featured new retail tech, with Infiniq launching self-checkout and Merkle unveiling contactless…
Why Rihanna’s Savage X Has This Brand’s Knickers in a Bunch
Two undergarments upstarts are butting heads in a lawsuit over what Adore Me claims are its "longstanding…
Lingerie Brand Adore Me Alleges Rihanna’s Savage x Fenty Violated Trademark Law
Adore Me says Rihanna's use of the term "Adore Us" in its marketing messages is confusing to shoppers.
EXCLUSIVE: Bebe Rexha and Adore Me Partner for Lingerie Design Collaboration
The assortment includes three sub collections, the first of which drops today at Adoreme.com.
Lingerie Company Accuses TikTok of Discriminatory Post Removal
Adore Me claims the video platform automatically removes posts featuring certain types of women, something…
Activewear in 2021
Will it continue to grow at record rates?
At-home Fit Technology Is Helping Some Retailers Survive the Coronavirus
But companies and brands have one chance to get it right — or risk permanently losing customers.
Escapist Fashion
Forced to stay home, even as the weather warms up, consumers are indulging in a little retail therapy by way…
Who Has the Cleanest Underwear?
Intimates and swimwear brands are getting sustainable. But what each brand is doing varies — and can be…
Soma’s In-store Experience
Smart bras, personalized fit specialists and the ability to touch and feel products make shopping for bras in…