IEEPA Tariff Refunds Begin to Hit Importers’ Accounts
Adidas
Adidas was founded on August 18, 1949, by Adolf “Adi” Dassler following his legendary split with brother Rudolf “Rudi” Dassler. Together they ran a pioneering footwear company for nearly 30 years before parting ways following World War II. Their breakup is one of the most legendary stories in athletics — and created one of its biggest rivalries. Rudolf went on to found Puma. Both companies remain based in the Dasslers’ hometown of Herzogenaurach.
Adidas is now a multinational giant providing cutting edge athletic wear and fashion and lifestyle products in every major market across the globe. Since its inception, football/soccer has been a core focus, resulting in one of its most enduring hit shoes, the Samba. Originally designed by Adolf in 1949 for football players to wear on icy fields, the Samba has grown into an icon worn by generations of fans. Another core item in its Classics collection is the Stan Smith, which traces its origins to the tennis court in 1965. After facing a financial crisis in the early 1990s, Adidas transformed into a marketing-driven company under then-CEO Robert Louis-Dreyfus. The strategy was a winner. Adidas went public in 1995 and over the years has cemented its place in the culture through partnerships with athletes such as Lionel Messi, David Beckham and James Harden, as well as musicians, models, actors and fashion designers, including the highly controversial Kanye West.
Adidas
<b>Adidas</b> Debuts Special Edition Snoop Cleats
Adidas teams up with Snoop Dogg to debut the 2017 Adizero 5-star 6.0 Snoop cleat. The money-themed…
Adidas Names Harm Ohlmeyer Chief Financial Officer
The executive succeeds company veteran Robin J. Stalker in the role.
Alexander Wang and Adidas Set to Release Second Collaboration Pack
The 14-piece mini collection will launch with select renowned retail stores.
European Markets Mostly Rise
Retail and luxury stocks were uneven during morning trading on Monday.
Adidas Sues Puma Over Four Stripes
Adidas’ trademark three-stripe emblem will have its day in court against longtime industry rival Puma. The…
Adidas and Burberry Score ‘Gold’ for Environmental Initiatives
Major brands are being honored for their sustainability work in the textiles, apparel and luxury goods…
New Yeezy Boost 350 V2 to Bow
A white, black and red version of Kanye West's Yeezy Boost 350 V2 sneakers hit Feb. 25.
Shuffle Board: Adidas Changes Up Executive Fleet, Ralph Lauren Creates Two New Exec Roles
Adidas changes up its executive fleet this week. Plus, Ralph Lauren created two new executive roles and Tom…
Yeezy Season 5 Fall RTW 2017
Kanye West's perceived karmic comeuppance after Yeezy Season 4 delivered a Yeezy Season 5 that was…
Executive Changes at Adidas
Arthur Hoeld and Torben Schumacher have been promoted.
WWD Law Review: Kylie vs. Kylie, Adidas vs. Tesla and Noncompetes vs. Everyone
A week in the law has seen false reports of another lawsuit between Minogue and Jenner, while Adidas battles…
ISPO Munich Focuses on New Perspectives in Digitization and Retail Rhythms
At ISPO Munich, exhibitors and retailers sport digital innovation and rethink retail rhythms.
Adidas Teams Up with Finish Line for Exclusive PureBoost Release
Adidas partnered with athletic retailer, Finish Line, to launch an exclusive PureBoost collection for…
EXCLUSIVE: CFDA Not Cool With Kanye
West did not consult the CFDA on scheduling his Yeezy Season 5 show, resulting in conflicts.
European Stock Markets Climb in Mid-Morning Trading
Retail and luxury stocks were uneven early Tuesday.