Adidas
Adidas was founded on August 18, 1949, by Adolf “Adi” Dassler following his legendary split with brother Rudolf “Rudi” Dassler. Together they ran a pioneering footwear company for nearly 30 years before parting ways following World War II. Their breakup is one of the most legendary stories in athletics — and created one of its biggest rivalries. Rudolf went on to found Puma. Both companies remain based in the Dasslers’ hometown of Herzogenaurach.
Adidas is now a multinational giant providing cutting edge athletic wear and fashion and lifestyle products in every major market across the globe. Since its inception, football/soccer has been a core focus, resulting in one of its most enduring hit shoes, the Samba. Originally designed by Adolf in 1949 for football players to wear on icy fields, the Samba has grown into an icon worn by generations of fans. Another core item in its Classics collection is the Stan Smith, which traces its origins to the tennis court in 1965. After facing a financial crisis in the early 1990s, Adidas transformed into a marketing-driven company under then-CEO Robert Louis-Dreyfus. The strategy was a winner. Adidas went public in 1995 and over the years has cemented its place in the culture through partnerships with athletes such as Lionel Messi, David Beckham and James Harden, as well as musicians, models, actors and fashion designers, including the highly controversial Kanye West.
Adidas
Pharrell’s Shoe of the Year-Winning Adidas Virginia Adistar Jellyfish Is Getting Another ‘Triple Black’ Release
After a recent NYC release was shut down by police.
Where the Recycled Polyester Rush Went Wrong: From the Start
Fashion's favorite green strategy—recycled polyester—might actually be worsening microplastics pollution…
The 14 Most Gift-Worthy Shoes — From Trending White Sneakers to Chic Boots — for Women Who Love When Comfort and Style Meet
We've rounded up suggestions from top brands like On, adidas, and Larroudé that she'll actually be excited to…
WWD Recommends
Pharrell’s Shoe of the Year-Winning Virginia Adistar Jellyfish Is Getting an NYC-Exclusive Drop in a New ‘Triple Black’ Colorway
Two chances to get the limited-edition style before a wider global release in 2026.
How Pharrell Williams’ Adidas Virginia Adistar Jellyfish Became the Designer’s Biggest and Boldest Sneaker Yet
The prolific designer's coveted Virginia Adistar Jellyfish sneaker earns the top honor at the FN Achievement…
Step Into Savings With These 19 Top Cyber Week Deals on Shoes From Brands Like Nike, Dr. Martens, and Ugg
One last chance to treat your shoe rack to the best of the best this season.
EXCLUSIVE: Adidas Is Reinforcing Its Hit Evo SL Running Shoe for a Range of Conditions
The Adidas Evo SL ATR is water-repellent and carries a lugged outsole.
The Best Sneakers Releasing in December
Including the Air Jordan 11 "Gamma" and Nardwaur's Nike SB Dunk Low.
James Harden Finally Debuted His New Signature Sneaker, the Adidas Harden Vol. 10
The NBA veteran's latest signature model is confirmed to arrive at retail in December.
Louis Vuitton, Gucci and Prada Are Ebay’s Top Brands for 2025
The e-commerce platform summarizes the year in fashion in its latest Watchlist trend report.
EXCLUSIVE: Willy Chavarria and Adidas Turning ’80s Basketball Sneaker Into a Plush Boot
The Forum boot will release alongside new Forum and Jabbar Low colorways.
Adidas Covered Its New ‘Crystal White’ Samba in Hundreds of Rhinestones
The ritzy look is expected to arrive just in time for the holidays.
Adidas Mashing Up the Superstar With the Predator’s Aggressive Stripes and Croc Leather
Expected before the end of 2025.
Adidas and Moon Boot Team on Their Second and Final Capsule Collection Featuring Two Footwear Options
Reimagined versions of the Ultraboost and ACE styles are featured.
Steph Curry’s Next Act: Potential Suitors Post Under Armour
Nike and Adidas for sure, but also New Balance, Puma, Reebok, Anta Sports and Li-Ning are possible suitors…