Adidas
Adidas was founded on August 18, 1949, by Adolf “Adi” Dassler following his legendary split with brother Rudolf “Rudi” Dassler. Together they ran a pioneering footwear company for nearly 30 years before parting ways following World War II. Their breakup is one of the most legendary stories in athletics — and created one of its biggest rivalries. Rudolf went on to found Puma. Both companies remain based in the Dasslers’ hometown of Herzogenaurach.
Adidas is now a multinational giant providing cutting edge athletic wear and fashion and lifestyle products in every major market across the globe. Since its inception, football/soccer has been a core focus, resulting in one of its most enduring hit shoes, the Samba. Originally designed by Adolf in 1949 for football players to wear on icy fields, the Samba has grown into an icon worn by generations of fans. Another core item in its Classics collection is the Stan Smith, which traces its origins to the tennis court in 1965. After facing a financial crisis in the early 1990s, Adidas transformed into a marketing-driven company under then-CEO Robert Louis-Dreyfus. The strategy was a winner. Adidas went public in 1995 and over the years has cemented its place in the culture through partnerships with athletes such as Lionel Messi, David Beckham and James Harden, as well as musicians, models, actors and fashion designers, including the highly controversial Kanye West.
Adidas
Athleisure Trend Helps Skechers Pull Ahead of Adidas in US Sneaker Race
According to global information provider The NPD Group, Skechers edged out Adidas as the Number 2 athletic…
Adidas and Snoop Dogg Team Up for a New Football Collection
Snoop Dogg, the new director of football development at Adidas, unveiled his new collaboration with the…
Europe’s Markets Dip
Investors were edgy over whether Greece will strike a debt deal with its creditors.
Adidas Releases PDX Carpet-Inspired Sneaker
Last November, Adidas teased Portland residents with the possibility of a PDX carpet-pattered shoe when they…
Athletic Footwear Steps Up With a Strong Q1
If footwear sales are an indicator, people are keeping their New Year’s resolutions to exercise and stay…
Adidas Off To a Great Start in 2015
Adidas AG (ADDYY) reported first quarter 2015 financial results on Tuesday that confirm the company is…
Adidas and Spotify Play Music Matchmaker for Runners
Instead of runners listening to music, music will listen to runners. Adidas has partnered with Spotify to…
Adidas Net Rises 8.2% in Q1
Combined sales of the Adidas and Reebok brands grew in all market segments except for Russia/CIS.
Adidas Attracts Outdoor Enthusiasts With PrimaLoft Partnership
It's fair to say that in the outdoor apparel arena, the more labels a product has, the more likely a consumer…
Adidas and Parley for the Oceans Take on Ocean Pollution
Adidas announced Monday a long-term partnership with Parley for the Oceans to aid the organization’s…
Adidas Partners With Parley for the Oceans
The German sporting goods giant said it would create more products from ocean waste and stop the use of…
Vietnam: Footwear Factory Strikes Cease
Workers on strike at Pou Yuen Vietnam factory, which makes footwear for brands like Nike and Adidas, went…
Adidas Announces Boston Marathon RunBase
Adidas and the Boston Athletic Association (BAA), the organizer of the Boston Marathon, announced the launch…
Vietnam: Workers Strike at Nike, Adidas Footwear Factory
In an unusual public display of displeasure, thousands of workers at a shoe factory in Vietnam's Ho Chi Minh…
Adidas Introduces Plan to Accelerate Growth Through 2020
At its Investor Day, Thursday, in Herzogenaurach, Germany, the Adidas Group introduced its new strategic…