Renzo and Andrea Rosso Push OTB’s Sustainability Agenda to New Heights
Beauty’s Highest-paid CEOs
Adidas
Adidas was founded on August 18, 1949, by Adolf “Adi” Dassler following his legendary split with brother Rudolf “Rudi” Dassler. Together they ran a pioneering footwear company for nearly 30 years before parting ways following World War II. Their breakup is one of the most legendary stories in athletics — and created one of its biggest rivalries. Rudolf went on to found Puma. Both companies remain based in the Dasslers’ hometown of Herzogenaurach.
Adidas is now a multinational giant providing cutting edge athletic wear and fashion and lifestyle products in every major market across the globe. Since its inception, football/soccer has been a core focus, resulting in one of its most enduring hit shoes, the Samba. Originally designed by Adolf in 1949 for football players to wear on icy fields, the Samba has grown into an icon worn by generations of fans. Another core item in its Classics collection is the Stan Smith, which traces its origins to the tennis court in 1965. After facing a financial crisis in the early 1990s, Adidas transformed into a marketing-driven company under then-CEO Robert Louis-Dreyfus. The strategy was a winner. Adidas went public in 1995 and over the years has cemented its place in the culture through partnerships with athletes such as Lionel Messi, David Beckham and James Harden, as well as musicians, models, actors and fashion designers, including the highly controversial Kanye West.
Adidas
Adidas Group Scores Beat in Q3, Raises Full-Year Guidance
Global athletic footwear and apparel company Adidas Group released financial results for the third quarter of…
European Stock Markets Uneven in Midmorning Trading
France's CAC 40 makes a modest gain.
Adidas Net Up 10% in Q3
Buoyed by Adidas and Reebok, the German sporting goods group raises full-year guidance.
WWD Recommends
The Secret Sauce in Adidas Boost Footwear
There has been a lot of hype surrounding the Yeezy Boost, however, one of the most innovative aspects of the…
Adidas and Kanye West Release Yeezy Season 1
After months of buzz and attention on social media, the Yeezy Season 1 collection, designed by rapper Kanye…
FN Crowns Kanye West ‘King Of Shoes’ For Yeezy Boost
West will take home the coveted "Shoe of the Year" title for his Yeezy Boosts at this year's Footwear News…
Luxury Out, Sportswear In for Hong Kong Retail
Adidas is said to be opening a store in the space formerly occupied by Coach.
Portland Bolsters Its Base Camp for the Outdoor and Athletic Sector
Oregon has been home to the big players in sporting goods for a long time, and now has begun to draw upstarts…
Adidas Sees the Future With 3-D Printed Shoe
Days after Sols debuted its Sols Flex 3-D printed insoles, Adidas unveiled its 3-D running shoe concept…
Stan Smith Clean Up Nicely with Horween Leather
Adidas Originals partnered with the Chicago-based tannery, Horween Leather Company, to produce a pack of…
Adidas to Develop Custom, Recyclable Sports Apparel
Adidas sporting goods may never need to be thrown out again. The retailer, in its latest eco-friendly effort…
Adidas’ Newest Innovation Combines Sustainability and Customization
Imagine a future where sporting goods will never be thrown away. On Thursday, Adidas introduced Sport…
Adidas Invents Infinitely Recyclable Soccer Cleats
The new sustainability concept called Sport Infinity will use an inexhaustible 3-D material to reimagine…
Adidas, Gildan and H&M Make Dow Jones Sustainability Indices List
Adidas, Gildan and H&M are among the best-in-class apparel companies when it comes to sustainability—the…
Nike Experiences Exponential Growth on Instagram
Nike is leaving other footwear brands in the dust not only in sales, but also in gaining new Instagram…