Adidas
Adidas was founded on August 18, 1949, by Adolf “Adi” Dassler following his legendary split with brother Rudolf “Rudi” Dassler. Together they ran a pioneering footwear company for nearly 30 years before parting ways following World War II. Their breakup is one of the most legendary stories in athletics — and created one of its biggest rivalries. Rudolf went on to found Puma. Both companies remain based in the Dasslers’ hometown of Herzogenaurach.
Adidas is now a multinational giant providing cutting edge athletic wear and fashion and lifestyle products in every major market across the globe. Since its inception, football/soccer has been a core focus, resulting in one of its most enduring hit shoes, the Samba. Originally designed by Adolf in 1949 for football players to wear on icy fields, the Samba has grown into an icon worn by generations of fans. Another core item in its Classics collection is the Stan Smith, which traces its origins to the tennis court in 1965. After facing a financial crisis in the early 1990s, Adidas transformed into a marketing-driven company under then-CEO Robert Louis-Dreyfus. The strategy was a winner. Adidas went public in 1995 and over the years has cemented its place in the culture through partnerships with athletes such as Lionel Messi, David Beckham and James Harden, as well as musicians, models, actors and fashion designers, including the highly controversial Kanye West.
Adidas
Adidas and Italia Independent Ink Eyewear License
The new eyewear collection is to bow in January.
Adidas and Mizuno Named in Supplier Dispute
Adidas and Mizuno are involved in a dispute over a group of 1,300 workers claiming they were unfairly fired…
Rudy Haslbeck Leaves Birkenstock
Rudy Haslbeck, Birkenstock’s former director of product and design, left the company earlier this…
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Adidas to Drop the New Yeezy Boost 350
The all-black Yeezy Boost 350, Adidas’ third footwear model launched in partnership with rapper Kanye West…
Adidas Teams Up with James Harden
Adidas announced a partnership with shooting guard James Harden of the Houston Rockets, a three-time NBA…
Pharrell, Pusha T Propel Creativity With Adidas and L.A. Kids
Pharrell Williams celebrates Adidas' new Originals Superstar campaign with a performance by Pusha T and…
JD.com Projects 50 Percent-Plus Growth in Third Quarter
China's second-largest e-commerce player narrowed its second-quarter losses on a 61 percent surge in revenue.
Adidas Net Profits Rise 1.4% in Q2
The German activewear giant said it was mulling a sale of its underperforming golf business.
Adidas Group Buys App Maker Runtastic for $240M
The group hopes the purchase will help it grow an athlete user base and leverage the power of its product…
Adidas Releases the Solar Boost
Adidas introduced Solar Boost, a running shoe with Boost technology in the heel and an “s” curve construction…
Adidas Makes $200M Offer to Houston Rockets’ James Harden
Adidas invites James Harden to join its roster.
Rockport Restructures Following Sale By Adidas
Leading the new Rockport Group is industry veteran Bob Infantino, who returns to Rockport after more than…
Adidas Completes Sale of Rockport
The transaction allows Adidas Group to focus on its core athletic business.
Adidas Launches Activewear Aimed at High School Girls
Just in time for back-to-school season, Adidas took notes from five popular team sports—basketball…
Olympics 2016: Stella McCartney and Adidas Team Up on British Kit for Rio Games
McCartney had previously partnered with Adidas on the Team GB kit for the London 2012 Olympics.