Over the last decade, the rise of the internet brought fashion online. Now, the Internet of Things (IoT) is bringing the online world into every garment. Iconic fashion luxury house Coach has partnered with technology company EON to give Coachtopia products a Digital Product Passport (DPP) to drive greater transparency, scale new services and unlock lifelong customer connections.

New legislation will soon require that all products have a Digital Product Passport under initiatives such as the U.S. Digital Care Label and the EU’s Strategy for Sustainable and Circular Textiles. These regulations will have wide-sweeping impact and change the way we buy, sell, own and interact with products. Find out how Coach is leveraging EON’s enterprise tech to drive deeper customer relationships, support sustainability goals and increase product value through new services—creating the foundation for circular business model transformation. 

Offering insights from an early adopter’s perspective, iconic fashion luxury house Coach will demonstrate how it is leveraging EON’s enterprise tech to drive deeper customer relationships, support sustainability goals and increase product value for its Coachtopia products through new services—creating the foundation for a circular business model transformation and new DPP regulations. 

Watch the webinar to learn:

• How Digital Product Passports work and the benefits of this technology

• The shifting policy landscape and how brands can meet compliance requirements

• Why DPPs require new software infrastructure

• How brands can use DPPs to increase product value

• Learnings and findings throughout the implementation process

• How EON gives Coachtopia products a Digital Product Passport (DPP) to drive greater transparency, scale new services and unlock lifelong customer connections.