In-Season Agility: Using AI to Make Faster, Smarter Fashion Decisions
April 6, 2026
Learn how to tap artificial intelligence-powered tools to sense shifts earlier, turning planning into an ongoing, in-season activity.
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Apparel brands have had two years’ worth of supply chain challenges to wade through, whether it be port congestion, freight constraints, factory shutdowns or labor shortages. But these problems only become more difficult to handle when stakeholders don’t have full visibility into where their raw materials and products are coming from.
That doesn’t mean all hope is lost. Brands can still implement the right platforms in place and establish strong partnerships with their suppliers if they plan to secure consistent access to materials and finished goods from their supply chain networks.
One recent sourcing success story from lifestyle apparel brand PacSun illustrates how the company pivoted to a digital-first, more diversified sourcing operation by abandoning outdated communication methods like Excel and email and bringing disparate supply chain systems under one roof.
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