Will your next luxury garment come with its own digital passport? It’s possible.
Another Tomorrow has joined the Aura Blockchain Consortium, setting the stage for an innovative shift in the fashion industry. The New York–based luxury label will debut the next generation of the nonprofit collective’s digital product passport (DPP) across its Winter/Spring 2026 collection, plus deployment across all future lines.
“Our brand was born from the belief that transparency and accountability should empower every customer,” said Vanessa Barboni-Hallik, founder and co-CEO of the B Corp. “The introduction of Aura’s blockchain-based Digital Product Passport marks the opening of the next chapter of innovation for Another Tomorrow, leveraging deep learnings from the past five years and our enhanced commitment to digitalization, transparency, authenticity and circularity.”
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Barboni Hallik—a former Morgan Stanley managing director—founded the New York-based luxury label with the “vision of industry transformation,” built on the foundation of circularity and digitalization. The ready-to-wear brand, which counts Angelina Jolie as a strategic advisor, received a $2 million investment from Una Terra in March 2024 as part of the brand’s Series A funding round, resulting in the impact investment firm’s founding partner, Lua Zerbini, joining Another Tomorrow’s board of directors.
The Aura Blockchain Consortium was co-founded in 2021 by LVMH, Prada Group, Richemont’s Cartier and OTB Group to promote socially responsible and sustainable practices throughout the lifecycle of luxury products by leveraging blockchain and other technologies. Addressing the long-standing opacity in supply chains, the consortium aims to set a new standard for transparency and traceability, underscoring blockchain’s essential role in transforming industry norms beyond mere brand names.
“Another Tomorrow represents a new generation of luxury brands—values-led, design-driven and deeply committed to transparency,” said Marcel Härtlein, CEO of Aura Blockchain Consortium. “Sustainability has always been foundational to the brand; by now adopting blockchain-enabled DPPs, they are demonstrating how technology can elevate transparency, ownership and circularity into meaningful customer experiences.”
Each product features traceability technology and secure dual NFC and QR code connectors, developed by Temera, a product traceability and serialization company and an ecosystem partner of Aura. Temera’s platform links all product-related data—spanning sourcing to production to product—for information integrity.
That product’s digital identity is encrypted and anchored to Aura’s blockchain.
By scanning the label, customers can claim the certificate of ownership and access the product’s full story: where its materials came from, how it was crafted and its environmental impact. Plus, the circular services are embedded in Another Tomorrow’s authenticated resale program—designed to extend its life and facilitate transfers of ownership.
“Through our collaboration with Aura, we can now share the true story of each garment and facilitate verified ownership—in a way that is even more secure, intuitive, and future-facing,” Barboni-Halik said. “This is a defining moment for the next chapter of responsible luxury, and only the beginning of what we aim to achieve.”
