Wrangler unveiled the fourth installment of its successful collaboration with ACM, CMA, and Grammy Award-winning country music star Lainey Wilson.
Spanning women’s and girls, the fall collection is “designed to empower individuals to step into fall with unparalleled style, embracing richer textures, deeper tones, and statement-making layers,” the heritage denim brand stated.
The new collection sees the return of fan favorite staples and introduces new fits and colorways. Highlights include a longline jacquard coat with cozy sherpa lining, a wide-leg jeans with a flattering A-line silhouette, patchwork corduroy coordinates and a denim catsuit with flare legs.
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Details like woven labels with Wilson’s signature and embroideries of her initials are found throughout the collection, which retails for $37.99-$209.99. Children’s styles retail for $24.99-$59.99.
The launch aligns with Wilson’s upcoming “Whirlwind World Tour,” which kicks off Aug. 14 in Phoenix, Ariz. Wrangler the tour’s exclusive apparel sponsor. Fans attending select tour stops will have the opportunity to experience Wrangler on-site activations, featuring photo opportunities, giveaways and retail pop-ups.
Additionally, Wrangler will be running radio advertisements in each tour market, offering promotions, seat upgrades, and ticket giveaways.
Wrangler’s partnership with Wilson began in 2023 when she starred in the brand’s Fall/Winter 2023 campaign. The partnership expanded into co-designed collections last year. Each collection is inspired by Wilson’s personal style—a blend of vintage western and modern glam.
“Every time I collaborate with Wrangler, we push the boundaries of what ‘country style’ can be,” Wilson said in a statement. “This collection brings that classic vintage vibe I love, but with fresh silhouettes and textures that feel completely new. It’s for anyone who wants to walk into a room and make their presence felt.”
Wrangler seems deeply invested in country music through its marketing strategies and brand partnerships. In July, Wrangler launched a second collection of Western shirts and jeans with country music singer Cody Johnson. The brands also tapped ACM New Male Artist nominee Tucker Wetmore to star in the Fall 2025 campaign for the All Terrain Gear (ATG) collection. It is Wrangler’s first celebrity campaign for ATG.
