Wrangler is kicking off the summer with a bold collaboration with Pit Viper, the outdoor accessories brand known for its expressive yet durable sunglasses and other outdoor accessories.
Designed for adrenaline enthusiasts, the partnership combines Wrangler’s durability and denim authority with Pit Viper’s outdoor gear expertise.
Colorful and graphic ’90s jet skiing and water sports motifs are carried throughout the co-branded collection. Cutoff shorts feature washed checkerboard pattern pockets. The pattered is repeated on a matching denim vest with yellow and blue contrasting details. The antique wash denim pieces are made with 80 percent cotton and 20 percent PIW recycled cotton blended fabrics.
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Flip-off sunglasses have a denim print frame. Graphic tees feature nostalgic water sport prints. The collection retails for $34.99-$99.99 and is available on Wrangler’s website.
Kai Seggar, partnerships manager at Pit Viper, said the denim in the collection is optimized for all kinds of extreme activities.
“Our collaboration brings together the best of both brands—when extreme sports irreverence hooks up with a western legend, the result is undeniably electric. That’s what this collab is all about,” he said.
John Meagher, vice president of global marketing at Kontoor Brands, said the partnership with Pit Viper is an opportunity for Wrangler to show its extreme side.
“We have a long-standing history with extreme sports, including rodeo and auto racing, though this collaboration offers a completely fresh take on that,” he said. “We’re excited to lean into Pit Viper’s irreverence and strength with a younger audience and really wanted to have a bit of fun with this collection.”
