A new partnership aims to scale Sanitized AG’s odor neutralization and antimicrobial technologies. The Swiss company announced a new exclusive distribution partnership with German specialty chemical company Rudolf Holding SE & Co. KG.
Effective Feb. 1, 2026, Rudolf will become the exclusive distributor of Sanitized textile additives worldwide. A transition period will begin in September, during which both the current and new distributors will ensure continuity of supply and support to customers.
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The strategic partnership brings together two sustainability-focused innovators in the global textile industry at a time of increasing market complexity. Together, the companies said they will deliver greater value through close collaboration, global availability of products and technical support, and ongoing innovation aligned with the latest technological and sustainability standards.
“With over a century of experience in textile chemistry, we deeply value the importance of trusted partnerships and staying close to the customer. This new exciting collaboration with Sanitized is a strong strategic fit that allows us to combine technical excellence with a shared ambition to use our common understanding of customers’ needs. We are thrilled to embark on this journey together,” said Marcos Furrer, Rudolf CEO.
Rudolf will continue to offer its hygiene-focused technologies like Silverplus.
Sanitized is a 90-year-old producer of antimicrobial hygiene function and material protection for textiles and polymers. The company’s key textile technologies include Odorex, Silvertec and Puretec.
Last month, the company announced a significant shareholder transition, resulting in full ownership of the company by siblings Andrea Lüthi and Michael Lüthi. Both Andrea and Michael are already part of Sanitzed’s leadership team. Michael is the CEO, and Andrea leads digital, transformation and sustainability.
“We are very much looking forward to working with our new distribution partner,” said Michael Lüthi, CEO of Sanitized. “Rudolf shares the same long-term values as Sanitized—a deep commitment to partnership, trust, and delivering added value to the textile industry. Together, we are ready to take the next step in serving our customers worldwide and striving to be the industry’s preferred partner.”
