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Retail Box: How Brands are Using TENCEL™ for Denim Garments

partnership

As trends evolve, the Lenzing Denim team is always eager to see how mills and manufacturers and their brand customers continue to leverage TENCEL™ to achieve the latest looks.

In 2022, we debuted a Retail Box with examples of denim garments using TENCEL™ Lyocell and Modal. While many of these still serve as great samples of what can be done with our fibers, we thought it was time for a second edition to reflect the current offerings in the market. For 2024, our Retail Box contains a curated selection of six garments from major brands.

Read more on Carved in Blue.


This article is one of a series on Rivet from Lenzing’s Carved in Blue denim blog. From conversations with the experts behind the mills that make some of the world’s most-wanted denim to the global brands bringing novel denim made with TENCEL™ Lyocell and Modal to the market, Carved in Blue shares the stories of those whose roots run deep with denim. Visit www.carvedinblue.tencel.com.