LVMH-owned women’s wear brand Patou has adopted a new traceability solution developed through its parent company’s accelerator program.
The Paris-based company is teaming up with Fairly Made, a French startup that evaluates and scores supply chains based on advanced traceability analysis.
Fairly Made 360°, a Software as a Service (SaaS) platform, develops ratings based on four criteria including transparency, environmental impact, social performance and recyclability. The platform allows brands to assess the sustainability of each garment in a collection, tracing its movement through the value chain to pinpoint areas of impact.
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According to LVMH, Fairly Made has so far evaluated 64 products across Patou’s Les Essentiels line of wardrobe staples, including white tank tops, jeans, denim jackets and pants. This will help Patou “set new standards for sustainability and transparency while remaining faithful to its heritage,” LVMH said. Five years ago, the brand launched “The Patou Way,” a sustainability strategy centered on using lower-impact materials such as organic cotton and upcycled leather. Patou is the first of LVMH’s more than 70 brands to use Fairly Made.
The label joins more than 150 other brands, fashion firms and retailers that have already signed up with Fairly Made, including Sandro, Maje and Claudie Pierlot owner SMCP Group, Galeries Lafayette, Ba&sh, Maison Kitsune, Balzac Paris, Asphalte, Aubade, The Kooples and Rossignol.
Following its launch in 2018, Fairly Made became a part of the LVMH Maison des Startups accelerator program. Hosted at the Station F startup campus, a coworking space in Paris that is home to more than 1,000 young companies, the program promotes the co-creation of next generation services and solutions to serve the fashion and luxury sectors.
Founded by LVMH in 2017, the Maison des Startups takes on 50 international upstarts each year, helping them to bring innovative products to market. Beyond the collaborative workspace, accelerator participants receive LVMH staff coaching through workshops and mentoring sessions. It also serves as a conduit between LVMH’s maisons and new technologies that could enhance their operations.
Entrepreneurs in the program gain access to brands in fashion, leather goods, fragrance, watches, jewelry, wine and spirits and owned retail such as Sephora and Le Bon Marché Rive Gauche, and can pitch their solutions to brands in the LVMH portfolio.
Earlier this month, artificial intelligence platform Permutable AI named the Louis Vuitton, Givenchy and Fendi owner the top fashion firm in a study of consumer sentiment on ESG performance.
