In a time of trade volatility, brands are shifting their sourcing strategies to guard against tariffs. Denim manufacturers are soldiering on, leaning on innovation and their internal capabilities to drive business while also keeping a watchful eye on the situation.
Ahead of Kingpins Show Amsterdam in April, Carved in Blue is catching up with denim mills to discuss the sourcing landscape, their latest launches and where denim trends are headed for Fall/Winter 2026. Here, executives from AGI Denim, Crescent Bahuman Limited, Kassim and Naveena Denim Mills share how they are navigating the current trade environment and how they are using TENCEL™ in their collections.
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This article is one of a series on SJ Denim from Lenzing’s Carved in Blue denim blog. From conversations with the experts behind the mills that make some of the world’s most-wanted denim to the global brands bringing novel denim made with TENCEL™ Lyocell and Modal to the market, Carved in Blue shares the stories of those whose roots run deep with denim. Visit www.carvedinblue.tencel.com.
