Here’s a quick roundup of the latest campaign news from leading denim brands.
Silver Jeans Co.
Silver Jeans Co. tapped Canadian singer-songwriter Alex Sampson to star in its Spring 2026 campaign.
Titled “What’s Your Truth,” the campaign “embodies authentic self-expression drawn from life’s everyday adventures, as told through music and creatives. It seamlessly blends fashion, lifestyle, and culture through genuine connections caught on film,” the brand stated.
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Sampson was named People magazine’s emerging artist to watch in 2023. He was also a semi-finalist on the 19th season of “America’s Got Talent.”
As part of the campaign, the “Pretty Baby” singer has curated a personal edit of his favorite Silver Jeans Spring men’s styles, which he and his bandmates will wear both on and off stage throughout his 2026 U.S. tour.
“As a Canadian brand with more than a century of history, we’ve always believed that where you come from matters. Alex brings that same grounded honesty to his music. He’s proudly Canadian, deeply authentic, and unafraid to show who he really is – which makes him a natural fit for What’s Your Truth. Alex Sampson aligns seamlessly with Silver’s mission to spotlight the nonlinear path of self-discovery in a raw and uncompromising way,” said Suzanne Silverstein, Silver Jeans. Co. CEO.
“What’s Your Truth” is a social-first, 360-degree campaign that will be distributed on social media and Canadian networks.
Madewell
Madewell gets back to its denim roots in a new campaign called “It Starts With Denim.”
The J.Crew Group-owned brand said the campaign “marks a new chapter of casual, carefree dressing—effortless pieces that feel natural, come together seamlessly, and never try too hard.”
“A little eclectic, a little unexpected, and always easy,” Madewell stated.
The campaign spotlights new denim arrivals including the Low-Rise Loose Jeans, a 100 percent cotton jean with a light Midvale wash; the vintage-inspired Emmy Wide-Leg Jean with front patch pockets; and the Stretch Flare Crop Jean, mid-rise silhouette with a kicked-out cropped flare and Madewell’s signature Magic Pockets.
A shell vest top, cropped field jacket, double breasted cropped trench coat and button-down shirt round out the denim assortment.
The denim pieces are complemented with easy layering pieces like funnel-neck suede jacket, a raglan-sleeve cardigan and ’90s boatneck tees and relaxed T-shirts.
Pacsun
U.S. youth retailer Pacsun released its Spring 2026 campaign shot in sun-soaked locations across Brazil.
The campaign highlights an all-local cast of youth models, capturing the country’s vibrancy and beauty with Pacsun‘s latest styles. The retailer said the “setting serves as a cultural reference point, reflecting the global influences shaping how young consumers dress, travel, and express themselves today.”
Jean shorts, relaxed long jeans, terry cloth mini shorts, tube tops and tanks with crochet and beading details are part of the women’s assortment. For men, the focus shifts to stylish casual pieces such as printed long denim, camp shirts, crochet collared tees, artistic jackets and lightweight layers.
Pacsun emphasized that the South American country is a top destination for Gen Z travelers, according to Airbnb data.
The retailer voluntarily supported local environmental, cultural, and preservation initiatives during the campaign’s production. This included clothing donations, beach conservation efforts, community programs in Pedra do Sal, and the preservation of the Brazilian flag painting on Eduardo Jansen Street.
