Here’s a quick roundup of the latest news from leading denim brands.
Gant
U.S. heritage brand Gant and Turkish mill Isko have joined forces for a collection that highlights both companies’ commitment to responsible fashion.
The new men’s and women’s denim collection utilizes Isko’s high-quality circular fabrics. Depending on the construction, fabrics contain up to 70 percent recycled content and have authentic denim aesthetics. Styles span straight and wide-leg jeans to chambray button-down shirts and jean jackets.
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Isko uses recycled fibers from its sister company, the textile recycling operation Re&Up.
Though the companies have worked together for several years, a rep for Isko said this collaboration is a milestone in the partnership, “bringing together Isko’s expertise in sustainable denim innovation with Gant’s timeless aesthetic.” The rep added that the collaboration with Gant marks an exciting opportunity to showcase how classic American sportswear can integrate next-gen responsible denim solutions.
Music, sports, art and fashion inspire Pacsun’s spring collection.
The California lifestyle retailer dropped the new season of men’s and women’s fashion, offering updated tropical prints, crochet cover-ups, boho dresses and exclusive men’s styles with Ford. The Ford capsule spans faux leather jackets and carpenter pants, logo sweaters, Western button-down shirts and mesh jerseys.
Denim that feels lived-in plays a central role in Pacsun’s spring assortment. Oversized silhouettes, vintage washes. Ultra baggy denim pools at the ankles and micro-minis with a barely-there rise nod to the 2000s.
Women’s fits include Jade low rise bootcut, low rise girlfriend and low ruse baggy jeans with frayed butterfly patchwork. New denim pieces for men include a tinted indigo zip-up jacket with metal star accents, extreme baggy jeans, baggy denim shorts and medium indigo ripped jeans.
DKNY
Lila Moss, the daughter of Kate Moss, stars in DKNY’s Spring 2025 campaign, highlighting the American sportswear brand’s latest wide-leg jeans.
Shot by Mikael Jansson, the campaign features the “DKNY est. 1989” collection which revisits iconic pieces from the DKNY archive and reinterprets them in a contemporary way. The nostalgic collection includes denim shorts, boxy striped polo shirts, black jersey dresses and vibrant yellow parkas.
“Lila as the next dynamic face of DKNY exudes energy that embodies our brand’s spirit, resonating with global consumers to create authentic brand connections,” states Jeff Goldfarb, executive vice president, at G-III Apparel Group. “This campaign further strengthens our commitment to expanding DKNY’s global presence.”
The spring campaign will be shared across social media, digital and outdoor channels. It will also include influencer partnerships.
Project ReWear
Fashion brands continue to find ways to support victims of the L.A. wildfires.
Project ReWear, launched the #LA Strong Collection, a line of one-of-a-kind upcycled T-shirts, jean jackets and hoodies that benefit Los Angeles-based organizations.
Each item in the #LAStrong Collection features the slogan #WeAreAllInThisTogether, serving as a reminder of the city’s resilience and unity. Garments also feature a retro blue VW camper van graphic inspired by a van owned by L.A. surfboard artist Megan Krystle Weinraub that survived the Palisades fire.
Project ReWear, a preloved kids’ boutique based in Thousand Oaks, Calif. is underwriting all production costs so that 100 percent of the profits from the collection go straight to those in need. Profits will benefit California Community Foundation, Pasadena Humane and LAFD Foundation Emergency Wildfire Fund.
The collection retails for $20-$30.
