Here’s a quick roundup of the latest news from leading denim brands.
Denham
Denham and Japanese watch maker Seiko are joining forces for a limited-edition watch.
Described as the “jeansmakers’ watch,” the timepiece is based on Seiko’s famous SKX series. The watch is furnished to special denim-inspired specifications including indigo colors used for the bezel, dial and strap.
The 12 o’clock index features an inverted equilateral triangle, paying homage to the Dutch denim brand’s logo. The red seconds hand draws inspiration from the brand’s signature red rivets. The blue nylon strap showcases Denham’s denim stitching. Denham’s scissor icon is also incorporated into design.
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On the case back of each watch is a unique serial number are engraved alongside Denham’s motto: “The truth is in the details.”
The watch launches on Nov. 8.
Levi’s
The second edition of Levi’s Band Tee Collection dropped, this time focusing on post-punk U.K. bands New Order and Joy Division.
“For many, a band’s aesthetic matters just as much as the music they create,” the brand stated. “Formed in Manchester’s post-punk scene, Joy Division had both the captivating music and brooding look to earn the hearts of fans in the city and beyond.”
The collection includes the “Love Will Tear Us Apart” tee, which commemorates one of Joy Division’s most beloved tracks while the Closer tee honors their final album artwork designed by Peter Saville.
Joy Division members regrouped to form New Order following the death of lead singer Ian Curtis. The collection’s extensive New Order offerings include a white Substance tee, a white and black “Ceremony” tees, a tee that references the band’s 1989 U.S. tour merch and more.
T-shirs retail for $40. The collection is available on Levi.com, the Levi’s App, and select Levi’s Stores.
Cat Workwear
Sport and utility collide in a new Cat Workwear collection hand-selected by Major League Soccer (MLS) All-Star player Maarten Paes. The FC Dallas goalie curated 20 pieces from the brand’s seasonal workwear and footwear lines.
The collection includes D1 straight leg jeans, canvas pants, waxed coated jackets and logo tees and hoodies.
The collaboration is a continuation of the ongoing partnership between Caterpillar Inc. and MLS. Paes also stars in the collection’s campaign.
Old Navy
Festive denim and EGOT award winner Jennifer Hudson star in Old Navy’s “Love is in the House” holiday campaign.
In the campaign, Hudson hosts a whimsical house party featuring surprising characters as guests, including dancer and influencer Lexee Smith, dancer and choreographer, Raphael “The Sandman” Thomas, 9-year-old dancer, Brody Hudson Schaffer, a.k.a. Boss Baby Brody, and Old Navy’s Magic the Dog.
Hudson wears Old Navy’s High-Rise Rockstar jeans in Black Shine, long-sleeve velvet top and black faux-fur jacket in the festive campaign. Guests wear embellished and metallic denim, puffer coats and fleece zip ups.
The holiday campaign will air across cinema, social platforms, primetime networks, and streaming services as well as during 34 NFL games, including Thanksgiving and Cyber Monday game days.
“It was a dream come true to work with Jennifer Hudson and see her sparkle in our new Shine denim, said Zac Posen, executive vice president, creative director of Gap Inc. and chief creative officer of Old Navy.
