In 2020, Lenzing Group took a new step in its climate action with the introduction of its first carbon-neutral fibers under the TENCEL™ brand.
Speed ahead to 2024, and the need for these fibers remains, however the sustainability communications requirements have evolved. There are more regulations cropping up to combat greenwashing, such as the EU Green Claims Directive, which stipulates accurate marketing claims. At the same time, there is a lack of regulation around carbon-neutral claims and delays in the ISO 14068 standard, which would provide guidance around achieving and demonstrating carbon neutrality.
In response to this landscape, Lenzing Group is changing how we talk about this fiber portfolio to be more transparent with the industry and consumers. We have renamed them Fibers with Climate Actions, based on the new “ClimatePartner certified” label. This new branding will encompass a range of TENCEL™ fibers with certified climate action.
Read more on Carved in Blue.
This article is one of a series on Rivet from Lenzing’s Carved in Blue denim blog. From conversations with the experts behind the mills that make some of the world’s most-wanted denim to the global brands bringing novel denim made with TENCEL™ Lyocell and Modal to the market, Carved in Blue shares the stories of those whose roots run deep with denim. Visit www.carvedinblue.tencel.com.
