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Hedonism Revs Up Ksubi’s Pre-Fall Denim

Ksubi’s pre-Fall 2023 collection is a product of its time. 

Called “Lost Liberty,” the collection encourages consumers to “rediscover a sense of hedonism” and to “surrender to their earthly pleasure” while the world falls into chaos and liberties are at risk. 

Whereas the Spring/Summer 2023 collection combined nostalgia and futurism with a cyberspace twist, the new line is darker and moodier. “Styles take cues from the rebellion of ’90s grunge, the sensuality of minimalism and the kaleidoscope of the rave scene to create a collection dedicated to wearing and exploring what feels good,” the Australian brand stated. 

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Distressed denim features heavily in the women’s range, across new styles and washes. The collection includes a fresh take on the brand’s Soho flare jeans, including a coated black wax option. Pocketing details nod to the ongoing workwear trend, while hero styles in caramel and cobalt blue add a jolt of color. 

Sheer fabrics and cut-out details inject a sense of sensuality. Ksubi’s “Feed The Fire” custom print features across bodysuits and evening tops.

For men, utility-inspired pieces like jackets, cargo shorts and carpenter-style trousers all feature Ksubi’s signature branding and hardware. Pops of neon and dance-inspired graphics lighten up the mood, while the slogan “Let them watch” underscores the collection’s subversive theme. 

Despite the collection’s edge, soft motifs like repeated floral prints and bold flowers are prominent in the women’s and men’s lines. 

The collection is available now at select retailers, on Ksubi’s website and at its stores in Los Angeles, New York, Miami, Chicago and London.