Kseniaschnaider’s pre-Spring 2025 collection is a form of escapism through fashion.
During a time of “political and cultural populism,” co-founders Ksenia and Anton Schnaider said they aimed to take a “lighter, subtler, and more humorous approach to luxury streetwear” for pre-Spring 2025.
The Ukrainian denim brand brings a playful touch to denim through trompe-l’œil prints and unexpected patchwork. Called “No Fixed Norm” blends Kseniaschnaider’s signatures like deconstructed silhouettes with materials never previously used by the brand.
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The collection offers a range of trousers, jackets and skirts featuring a pair of jeans printed on white denim canvas. The technique creates an optical illusion of jeans being stuck or glued to the wearer.
Quilted styles play with volume and proportions. The designers “unpicked” the iconic denim gold topstitching, typically used to ensure the durability of denim garments, to embroider denim-shaped decorations on T-shirts and hoodies, and to create intricately quilted denim jackets, miniskirts and shorts.
Classic broderie anglaise fabric, traditionally used for summer dresses, is introduced into the line. The delicate fabric is applied to all-gender silhouettes like a hoodie and skirted pant.
Vintage denim—a Kseniaschnaider hallmark—is part of the collection as well. Each upcycled jean is made using three pairs of vintage jeans. Due to the differences in shades and washes, each pair is unique.
This collection will be sold on the brand’s website and through selected wholesale partners.
