Lee is embracing fabric technology with the launch of a new men’s product platform, Lee X.
The platform expands upon the heritage denim brand’s best-selling Extreme Motion line, which introduced stretch fabric and flex waistbands to men’s denim nine years ago. Lee X maintains those features and incorporates new ones designed for comfort and performance, including an updated gusset for movement and sustainable details like back patches made from recycled apple skins.
“We’ve been working tirelessly developing Lee X to bring game changing innovation to our consumers, so I’m excited to see these products in market,” said Jimmy Shafer, global vice president for Lee.
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Lee X is split into four product lines: Lee X Move, Lee X Soft Denim, Lee X Lite Non-Denim and Lee X Shirts.
Lee X Move offers denim and non-denim relaxed, regular, and slim fits. Jeans are crafted with premium easy-care fabric that stretches yet retains its shape and the classic denim feel. Unifi’s TruTemp365 technology enhances comfort by keeping the wearer comfortable with temperature changes, absorbing and wicking moisture in warm climates, while insulating body heat in cooler environments.
The non-denim styles are crafted from a moisture wicking synthetic fabric.
Lee taps into the demand for denim with a soft hand feel with Lee X Soft Denim. The jeans, available in regular and slim fits, are made with a blend of cotton, stretch fibers and Tencel.
Lee X Lite Non-Denim, which will launch later this spring, is designed to breathe. The synthetic pant keeps the wearer cool with its lightweight, breathable stretch fabric.
Lee X Shirts complete the look with these tailored shirts made to pair with the Lee X bottoms. Each features a cotton blend fabric with water-repellent technology and stretch.
“The jeans are built on a foundation of performance fabrics, but engineered to retain that true denim feel. And the casual pants are incredibly versatile; you’ll want to wear them everywhere,” Shafer said. “I’m confident that Lee X is creating a new value equation in the market and that these styles will become new favorites of our current loyalists while attracting new consumers to the brand.”
Lee X Move and Lee X Soft are available now on Lee.com and Amazon. Pricing starts at $40 for tops and $50 for bottoms.
This is the brand’s first big launch of 2025. Last year, Lee introduced the Lee Golf Series, a collection men’s golf tops and bottoms that utilize fabrics from its popular performance-stretch casual apparel, as well as handbags and collaborations with Hey Dude and Alpha Industries.
Lee will also launch men’s footwear this year with U.S. footwear manufacturer, wholesaler and retailer Jack Schwartz Shoes.
