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Innovation Was on Display as Lenzing Showcased TENCEL™ and LENZING™ ECOVERO™ at Fashion InStyle

partnership

Lenzing recently had the pleasure of participating in the Fashion InStyle fair in Hong Kong in April. Recognized as one of Asia’s largest hybrid fashion trade shows, the event provided a valuable platform for Lenzing to showcase its TENCEL™ and LENZING™ ECOVERO™ fibers in person and in action with various collections on display.

We sat down with Rex Mok, global director of technical marketing and development at Lenzing, and Dennis Hui, global technical development service manager at Lenzing, to delve deeper into Lenzing’s participation at Fashion InStyle and gain some insights into the latest trends for the textile sector.

Read more on Carved in Blue.


This article is one of a series on SJ Denim from Lenzing’s Carved in Blue denim blog. From conversations with the experts behind the mills that make some of the world’s most-wanted denim to the global brands bringing novel denim made with TENCEL™ Lyocell and Modal to the market, Carved in Blue shares the stories of those whose roots run deep with denim. Visit www.carvedinblue.tencel.com.