Gabriela Hearst’s latest collection redefines designer denim, aligning high fashion with the denim industry’s growing commitment to circularity.
The New York City-based designer is challenging conventional denim production with her first line of denim collection made with 100 percent recycled cotton.
The women’s collection offers four “Made in Italy” styles, each available in bold garment-dyed colorways inspired by a series of pigments gifted to the designer by her friend and filmmaker Clara Cullen. The colors—white, cobalt blue, golden birch, antelope orange and burnt sienna—are based on traditional Spanish house paints.
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To achieve the rich colors, the brand used a dyeing process where each garment is hand-treated with an ecological wash that uses “significantly less” electricity than average industrial manufacturing of denim. The water used in the process is filtered and reused throughout the different stages of creating the material.
A classic medium-wash indigo, called Uruguayan blue after Hearst’s homeland, is also available.
Styles include the Willa Long Bootcut, the Ezra Bootcut Cropped, the Rey Straight and the Bronte jacket. The jeans feature a custom wood-inlaid brass button at the waist that can be removed for machine washing. All offer a lightweight feel with a structured, five-pocket construction.
The recycled denim collection is available now and retails for $950-$1,970.
Also available is an assortment of cashmere silk/hemp turtlenecks, tanks and henley tops and accessories in the same Spanish-inspired palette to create monochrome looks.
