Denim heads now have access to Evlox’s collection in the palm of their hand. The Spanish denim mill launched an app with tools tailored to retailers, brands, designers and laundries.
The app offers information about the 175-year-old mill’s latest fabric developments, access to its digital catalog and reports on fashion trends, sustainability, and laundry directions. Customers can also request fabric samples, place orders and view and manage the status of their orders on the app.
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Each collection—including E-Care, E-Vintage, E-Flex, E-Touch and more—has an individual tab on the app with information about their recycled content, dyes, and performance attributes. A sustainability section describes Evlox’s circular efforts, certifications and use of Spanish cotton. A timeline highlights milestones in the company’s history.
Details about Evlox’s new partnership with Recover is featured on the app as well. The mill signed a three-year agreement to purchase and incorporate Recover’s recycled cotton into its production beginning with the Fall/Winter 2024-2025 collection.
The app is free to use and can be downloaded from the Apple App Store or Google Play Store.
Evlox said the app is an example of how the company continues “progressing with agile, flexible and responsible solutions.”
“We like to change, always looking for ways to improve and stand out through innovation, analysis and creativity,” the company stated.
Apps are one way mills are staying connected with their clients. Turkish mill Calik Denim launched its app in 2019 giving users access to its catalog, news and articles about the global denim and fashion world written by experts and influencers.
