A new collaboration demonstrates the creative possibilities of circular fibers.
Eastman teamed with Advance Denim and Loren Cronk, a Los Angeles-based designer and co-founder of the upcoming The Denim Institute & Museum, to create a collection of denim garments made with Naia Renew.
Eastman said the partnership “unites fiber innovation, responsible manufacturing, and bold design into shared vision which transforms denim from the inside out.” Additionally, the garments highlight the fiber’s key benefits: cottony softness, breathability, lightweight feel and moisture management.
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The reverse side of fabrics are used throughout the collection, showcasing the light blue weft made with Naia Renew. By exposing it, Cronk creates a visual contrast that reveals the inner structure of the denim. Fabrics by Advance blend Naia Renew with cotton, polyester and lyocell to deliver a variety of looks and hand feels.
Eastman presented the collection last week at Kingpins New York.
The global specialty materials company launched Naia Renew, a staple fiber derived from wood pulp and GRS certified recycled waste materials, in 2020. Naia Renew is comprised of 60 percent sustainably sourced wood pulp and 40 percent certified recycled waste, which is diverted from landfills and broken down to its molecular building blocks through Eastman’s patented closed-loop molecular recycling technology. The molecules are combined with sustainably sourced wood pulp to produce Naia Renew fibers for new textiles.
The resulting cellulosic fiber is circular, fully traceable, biodegradable and compostable with a reduced carbon and water footprint.
The denim category is an opportunity for Eastman Naia to scale. At Denim PV in May, Eastman showcased the potential of Naia Renew alongside several of its global brand partners, which are already using the innovative fibers in denim, including Advance.
