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Blue Cast: Alice Tonello on Tonello’s ‘Laundry (R)evolution’

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One of the most rapidly changing areas of denim manufacturing technology is wet and dry processing. With pressure to reduce water, harmful chemicals and energy use, laundries are stepping up with innovations that deliver the looks designers want without negative environmental impacts.

Sustainability has been a cornerstone of Tonello since the family business began over four decades ago. The company was established near Venice in Northeast Italy, an area that was conveniently also the birthplace of brands like Diesel and Replay.

Read more on Carved in Blue.


This article is one of a series on Rivet from Lenzing’s Carved in Blue denim blog. From conversations with the experts behind the mills that make some of the world’s most-wanted denim to the global brands bringing novel denim made with TENCEL™ Lyocell and Modal to the market, Carved in Blue shares the stories of those whose roots run deep with denim. Visit www.carvedinblue.tencel.com.