Quiet luxury pertains to more than just a fashion trend, as high-end brands tend to keep mum on their sustainability efforts. But just because they’re not loudly publicized doesn’t mean their initiatives lack impact.
As sustainability expert and “Reimagining Luxury” author Diana Verde Nieto told Lenzing’s Tuncay Kilickan during the latest episode of Carved in Blue‘s Blue Cast podcast, these labels have often been innovation leaders when it comes to greener models. And much like the runway looks that swiftly trickle down to the high street, luxury brands have significant influence on the rest of the market. They also have a multi-generational customer base between the firsthand and secondhand markets.
Read more on Carved in Blue.
This article is one of a series on SJ Denim from Lenzing’s Carved in Blue denim blog. From conversations with the experts behind the mills that make some of the world’s most-wanted denim to the global brands bringing novel denim made with TENCEL™ Lyocell and Modal to the market, Carved in Blue shares the stories of those whose roots run deep with denim. Visit www.carvedinblue.tencel.com.
