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Advance Denim, TENCEL™ and Roica Align for Eco-Conscious Capsule

partnership

Along with fit and comfort, today’s consumers are looking for sustainable wardrobes, and this extends to denim.  

One of the key factors that can bring comfort to jeans is stretch. However, the conventional materials such as spandex that are usually used to achieve this fabric flexibility come with an environmental challenge at the end of the garment’s life: They do not biodegrade. Roica V550 by Asahi Kasei is an innovative Cradle to Cradle-certified, degradable stretch fiber that partially breaks down in ISO14855-1 conditions into carbon dioxide and water.

In a new collaboration, denim mill Advance Denim combined Roica V550 with Lenzing’s low-impact, biodegradable TENCEL™ Lyocell fibers. The collection, dubbed LoopTy, made its debut at Kingpins Hong Kong last week.

Read more on Carved in Blue.


This article is one of a series on Rivet from Lenzing’s Carved in Blue denim blog. From conversations with the experts behind the mills that make some of the world’s most-wanted denim to the global brands bringing novel denim made with TENCEL™ Lyocell and Modal to the market, Carved in Blue shares the stories of those whose roots run deep with denim. Visit www.carvedinblue.tencel.com.